Integrated Marketing Communication
genuine image
Integrated Marketing Communication
Clear, concise, and practical, this textbook takes the reader through developing and implementing a comprehensive Integrated Marketing Communication plan.
Integrated Marketing Communication
зүйлийн дугаар: 46724575

Integrated Marketing Communication

зүйлийн дугаар: 46724575

MNT 416829

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

*All items will import from АНУ

Нөөцөд байна
АНУ USA дэлгүүрээс импортолсон
Яг одоо захиалаад ойрын хугацаанд хүлээн аваарай Бямба гараг, 9 дүгээр сар 26
Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

Our Top Logistics Partners
  • fedex
  • dhl
Clear, concise, and practical, this textbook takes the reader through developing and implementing a comprehensive Integrated Marketing Communication plan.
U-Care баталгаа:
Байхгүй
Төлөвлөгөө сонгох
fast shipping

Fast
Shipping

free return

Free
Return*

secure packaging

Secure Packaging

100% original products

100% Original Products

pci-dss

PCI DSS Compliance

iso certified

ISO 27001 Certified

paypal payment
visa payment
mastercard payment
Note: Step Down Voltage Transformer required for using electronics products of АНУ store (110-120). Recommended power converters Одоо худалдаж авах.

What Stands Out

Comprehensive Framework
Offers an extensive overview of integrated marketing communication strategies, ensuring readers grasp the entire process from conception to execution, effectively addressing contemporary marketing challenges.
Real-World Examples
Includes case studies and examples from leading brands, providing actionable insights and practical applications that help students and professionals relate theory to practice effortlessly.
Updated Content
Features the latest trends and digital marketing tools, equipping readers with relevant knowledge and techniques to succeed in a rapidly evolving marketing landscape.

Бүтээгдэхүүний дэлгэрэнгүй мэдээлэл

Shop Integrated Marketing Communication online at a best price in Mongolia. 036743623X
  • Explores the transformation of advertising, sales promotion, and public relations
  • Focuses on emerging technologies and established digital and legacy media
  • Guides readers in developing and implementing an Integrated Marketing Communication plan
  • Emphasizes the importance of social media, website development, and mobile marketing
  • Includes new chapters on objectives, budgets, legacy media planning, and innovative technologies
  • Suitable for upper-level undergraduate students, postgraduate students, and business professionals
Publisher Routledge
Publication date November 30, 2021
Edition 2nd
Language English
Print length 330 pages
ISBN-10 036743623X
ISBN-13 978-0367436230
Item Weight 1.4 pounds (640 grams)
Dimensions 6.85 x 0.75 x 9.69 inches (17.4 x 1.9 x 24.6 cm)

Who Should Buy?

Suitable For
  • Marketing Students

    Ideal for undergraduate or graduate students studying marketing, providing comprehensive insights into integrated marketing strategies.

  • Marketing Professionals

    Beneficial for professionals seeking to enhance their understanding of integrated communication in real-world marketing scenarios.

  • Educators in Marketing

    Useful resource for educators to teach integrated marketing concepts, enriched with case studies and practical applications.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers without a marketing background, as it delves deeply into technical concepts.

БАРААНЫ ТАЙЛБАР

Integrated Marketing Communication

Асуулга байна уу? Бидэнтэй чатлаарай

Хэрэглэгчийн асуулт, хариулт

  • Асуулт: What is Integrated Marketing Communication (IMC)?

    Хариулт: Integrated Marketing Communication (IMC) is a strategic approach that aims to unify all marketing communication tools, channels, and messages, ensuring consistency across various platforms. By coordinating these elements effectively, businesses can create a cohesive marketing strategy that resonates with audiences, ultimately leading to improved customer engagement. For instance, a brand may use IMC to synchronize its advertising, public relations, and digital marketing efforts to enhance its overall messaging.
  • Асуулт: Who is the target audience for the Integrated Marketing Communication 2nd Edition book?

    Хариулт: The target audience for the Integrated Marketing Communication 2nd Edition includes marketing professionals, students studying marketing, and academic institutions looking to provide a comprehensive understanding of effective marketing strategies. This edition is particularly valuable for those preparing for careers in marketing, advertising, and public relations, as it presents modern case studies and theoretical frameworks relevant to current market dynamics.
  • Асуулт: What key topics are covered in Integrated Marketing Communication 2nd Edition?

    Хариулт: Integrated Marketing Communication 2nd Edition covers a range of essential topics, including brand messaging, promotional strategies, digital marketing integration, audience segmentation, and measurement of campaign effectiveness. This comprehensive coverage is designed to equip readers with the knowledge and tools necessary to implement successful marketing campaigns across various media channels while adapting to the evolving landscape of consumer behavior.
  • Асуулт: How can Integrated Marketing Communication improve brand awareness?

    Хариулт: Integrated Marketing Communication can significantly enhance brand awareness by ensuring that all marketing messages are aligned and consistent, thereby reinforcing the brand's identity. When consumers receive unified communications across channels like social media, print, and digital advertising, it creates a stronger impression and facilitates recall. For example, consistent hashtags across campaigns can build recognition and encourage user engagement, ultimately elevating brand visibility.
  • Асуулт: What role does digital marketing play in Integrated Marketing Communication?

    Хариулт: Digital marketing plays a crucial role in Integrated Marketing Communication as it allows for real-time engagement, targeted messaging, and measurable results. By integrating digital channels such as social media, email, and content marketing, businesses can reach their audiences more effectively and personalize their communication based on user behavior. For example, utilizing social media ads to complement email campaigns can enhance the overall impact of the marketing strategy.
  • Асуулт: Why is measuring the effectiveness of Integrated Marketing Communication important?

    Хариулт: Measuring the effectiveness of Integrated Marketing Communication is vital for understanding return on investment (ROI) and optimizing future marketing strategies. By analyzing data from various channels, companies can identify what works and what doesn’t, allowing for adjustments that improve performance. For instance, tracking engagement metrics on social media can inform decisions on content creation and advertisement placement, ultimately enhancing customer connection and conversion rates.
  • Асуулт: How does Integrated Marketing Communication support customer loyalty?

    Хариулт: Integrated Marketing Communication supports customer loyalty by fostering consistent and meaningful interactions with the brand. When customers engage with harmonious messaging across different touchpoints, they develop a strong emotional connection to the brand. For example, by ensuring that advertising campaigns compliment loyalty programs, brands can create a comprehensive experience that encourages repeat purchases and long-term loyalty.
  • Асуулт: What are some practical applications of Integrated Marketing Communication?

    Хариулт: Practical applications of Integrated Marketing Communication include running coordinated campaigns that utilize multiple platforms such as television, social media, and influencer partnerships. For instance, launching a new product can involve TV commercials outlining key features complemented by social media influencer endorsements, email marketing, and blog posts that provide in-depth content. This multi-channel approach maximizes reach and reinforces the campaign message.
  • Асуулт: Can Integrated Marketing Communication apply to small businesses?

    Хариулт: Yes, Integrated Marketing Communication is particularly beneficial for small businesses, as it allows them to maximize the impact of limited resources by creating a cohesive branding strategy. By integrating their messaging across channels—like utilizing local social media ads and community events—small businesses can effectively reach their target audiences and create a memorable brand presence. This alignment will help them compete with larger brands in their market space.
  • Асуулт: Where can I buy Integrated Marketing Communication 2nd Edition in Mongolia?

    Хариулт: You can buy Integrated Marketing Communication 2nd Edition in Mongolia at Ubuy. Ubuy is a reputable online platform that offers a wide variety of books and educational resources, making it convenient to find the specific edition you seek. With their user-friendly interface and reliable service, you can easily navigate to this title and explore other related resources.

Research Editorial Review

Integrated Marketing Communication offers a comprehensive overview of modern marketing strategies and practices, making it a valuable resource for students and professionals alike. This second edition, published by Routledge on November 30, 2021, spans 330 pages and is well-structured, providing insightful analysis on how various marketing channels can work together effectively. The engaging writing style and clear explanations help readers grasp complex concepts easily, which is reflected in its high ratings. Whether you're looking to understand the basics or delve deeper into integrated strategies, this book serves as an essential guide in today's marketing landscape.

Customer Reviews & Ratings

1 Хэрэглэгчийн үнэлгээ
  • 5 од
    100%
  • 4 од
    0%
  • 3 од
    0%
  • 2 од
    0%
  • 1 од
    0%

Энэ бараанд шүүмж өгөх

Бусад хэрэглэгчидтэй санал бодлоо хуваалцана уу

Давуу тал

  • Thorough coverage of integrated marketing strategies
  • Engaging and clear writing style
  • Suitable for both students and professionals
  • Updated with modern marketing practices
  • Well-structured and informative content

Сул талууд

  • Might be too detailed for casual readers

Platform Trust & Buyer Confidence

trustpilot logo
4.2/5 9477 reviews
Read reviews
JK
Jasmin
Verified buyer

“Great products and very good service: very easy and very fast international delivery.”

9 September 2026 · via Trustpilot
AG
Anke
Verified buyer

“Wonderful online shopping experience, smooth transaction from the start. Payment method works conveniently and delivery is unexpectedly fast and reliable. You go the extra mile for service. What makes this even more amazing, you deliver to Namibia. I will remain a happy Ubuy customer and will increase my purchases for sure! Thank you!”

10 September 2026 · via Trustpilot
H
Hazel
Verified buyer

“Very easy to find the products what you need, and so fast delivery, that’s why I highly recommended to others costumers to used ubuy.”

10 September 2026 · via Trustpilot
O
Opaleye
Verified buyer

“I received exactly what I ordered I was skeptical about your site because that was my first time to order. But the order came timely and neatly packaged. I was not disappointed. Thank you.”

11 September 2026 · via Trustpilot
AC
Adele
Verified buyer

“Easy to find and order what you want on the website. Delivery is quick to the UK”

8 September 2026 · via Trustpilot
Найдвартай төлөлт Global Delivery Easy Returns Genuine Products

Product Price History

Чухал мэдээлэл

  • Хязгаарлалт : Олон улсын хүргэлтээр илгээгдсэн барааны тохиолдолд, үйлдвэрлэгчийн баталгаа хүчингүй байх, үйлдвэрлэгчийн үйлчилгээ хүргэх боломжгүй, барааны заавар, гарын авлага болон анхааруулга очих улсын хэлдээр биш байх магадлалтай гэдгийг анхаарна уу. Мөн бараа болон дагалдах хэрэгсэл нь тухайн улсын стандартыг мөрдөөгүй, чанарын заалт болон шошгын шаардлагыг хангаагүй байх магадлалтай бөгөөд, тухайн улсын цахилгааны вольтод тохирохгүй байж болзошгүй (тохирох адаптер болон хувиргагч шаардлагатай) юм. Хүлээн авагч нь барааг тухайн улс уруу хуулийн дагуу импортлогдохыг батлах ёстой. Ubuy болон түүний холбоот түншүүдээс худалдан авсан тохиолдолд худалдан авагч нь хүлээн авах улсын бүх хууль болон заалтуудыг мөрдөх ёстой.
  • Ubuy нь дэлхий даяар хэрэглэгддэг хайлтын хэрэгсэл учраас Ubuy дээр байгаа бараа бүр зарагдана гэсэн үг биш. Бараанууд нь экспорт болон худалдааны журмыг дагаж мөрдөх ёстой.

MNT 416829

Яг одоо захиалаад ойрын хугацаанд хүлээн аваарай Бямба гараг, 9 дүгээр сар 26

QTY:

Secured transactionsecured transaction

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners
  • fedex
  • dhl
Fastest cross-border delivery

Онцлог & Давуу талууд

  • Explores advertising, sales promotion, and public relations functions within the marketing discipline.
  • Focusing on emerging technologies and established digital and legacy media.
  • Covers all aspects of consumer market and competitive research, strategic decisions, market segmentation.
  • New edition includes social media, SEO, retail connectivity, business-to-business marketing strategies and more.
  • Upper-level UG and PG students and professionals in executive education and certificate programs will appreciate it.
  • Robust online resources including PowerPoint slides, videos, notes, exercises, and interactive templates.

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.