Gudetama is a Japanese character created by Sanrio in 2013. It is a yellow lazy egg yolk with tiny arms and legs who is pessimistic and unmotivated. Gudetama has become a popular brand with various products featuring the character.
- Created by Sanrio in 2013
- First appeared as part of an advertising campaign for a Japanese television show
- Received its own merchandise line, including plush toys, stationery, and food products in 2014
- Has grown in popularity and gained a following around the world
Another Sanrio character, Hello Kitty is a worldwide phenomenon with a wide range of merchandise and a long history
A fluffy gray cat, Pusheen is another popular character with a merchandise range that includes plush toys, stationery, and clothing
Stuffed toys featuring Gudetama in various poses and sizes
Notebooks, pens, and other stationery items featuring Gudetama designs
Various food products, such as candy, snacks, and instant noodles with Gudetama packaging
Gudetama is a combination of the Japanese words 'gude' (meaning lazy) and 'tama' (meaning egg)
Many people find Gudetama's pessimistic character relatable, and the cute design of the character appeals to fans of kawaii culture.
Gudetama merchandise can be found in various specialty stores and online marketplaces such as Amazon, Sanrio.com, and kawaii shops.
Gudetama is often considered genderless, although some merchandise labels the character as male.
Gudetama was created by Sanrio in 2013 as part of an advertising campaign for a Japanese television show.